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Visma acquires Danish expense management solution to boost growth in the enterprise market

Press release -

Visma acquires Danish expense management solution to boost growth in the enterprise market

With the acquisition of the Danish fintech company Acubiz, Visma expects to accelerate further growth in the market for services within HR & payroll. The expense management solution will be integrated into Visma Enterprise’s HRM in Denmark.

The Danish enterprise market has a strong demand for integrated solutions automating business administration processes. Visma’s mission is to simplify and automate complex processes to empower people, and the Acubiz solution will support this mission as a great addition to the existing portfolio.

“I am excited to welcome another strong, Danish company into the Visma family”, said Monika Juul Henriksen, Managing Director of Visma Enterprise A/S. “There is no doubt that Acubiz is a perfect match not only businesswise but also in their culture and DNA. Acubiz wants to be the best - and so do we. Together, we will be even better”.

Monika Juul Henriksen stated that the acquisition results from a strategic focus on accelerating growth for both companies. The Danish market demands better workflow automation within all administrative areas. She points to the unique domain competencies within expense management, approval flows, absence management, mileage etc., as the key to future success. 

“We strive for creating simple solutions for complex tasks and we do see an opportunity to do even better within HR & payroll administration when adding Acubiz to our existing My Visma suite”, Monika Juul Henriksen explained.

The opportunity to accelerate growth was also pivotal when Acubiz decided to go with Visma.

“We have been well aware for quite some time that our strategy to grow and scale Acubiz had to involve a strong partner if we wanted to succeed”, says Henrik Malling, Managing Director in Acubiz. “Visma is without a doubt the best match for us since we already have a very strong position in the Danish market with a solution designed to simplify and streamline time-consuming administrative processes within expense management, mileage, absence management etc. We see great potential in the Enterprise segment and the Visma Enterprise value proposition, so for us, the choice was easy. It couldn’t have been a better match,” stated Henrik Malling.

Acubiz has a market share of 20 % in Denmark and a growing foothold in emerging markets. With an ambition to expand both value proposition and market share, Acubiz is pleased to become a part of Visma.

“By becoming a part of Visma, we do not only get a shortcut to new customers, markets, segments and partners, we will also benefit from the knowledge and skills within legal, HR, Marketing and Sales. Being able to counsel with these experts is immensely valuable for us as a relatively small organisation, Henrik Malling explained. “So we honestly cannot wait to get started and to get to know all our new colleagues within Visma”.

Acubiz will continue as an independent brand in Visma.

For more information, please contact:

Rikke Bundgaard, Head of Marketing & Communication, Visma Enterprise A/S: +45 42 82 26 63

Monika Juul Henriksen, Managing Director, Visma Enterprise A/S: +45 42 82 2 336

Henrik Malling, Managing Director, Acubiz: +45 40 30 37 97

About Acubiz:

  • Acubiz A/S is one of Scandinavia’s leading suppliers of expense management. The entire Acubiz suite covers both employee expenses, travel expenses, mileage reimbursement, invoice management and time registration.
  • Acubiz currently has 32 employees and assists more than 200.000 users in optimizing the time-consuming administrative processes around expenses, outlays, travel expenses and mileage reimbursement. Acubiz benefits the entire company as the expense management processes become both faster and easier to perform.
  • Acubiz is headquartered in Birkerød north of Copenhagen.
  • Acubiz was founded in 1997 by Lars de Nully. Since then, the company has garnered a deep and profound domain and process knowledge within expense management.

About Visma Enterprise A/S:

  • Visma Enterprise A/S is leading within HR and payroll solutions in Denmark
  • 165 employees support more than 1.500 customers in the enterprise segment with digitalised solutions and services within people administration, payroll, absence management, and HR. The My Visma suite automates and streamlines manual processes within business administrations to empower people and free up time and resources.
  • Visma Enterprise is headquartered in Carlsbergbyen in Copenhagen and an office in Aalborg.
  • Visma Enterprise A/S is a part of Visma, one of Europe’s largest and leading software and services suppliers, simplifying and automating administrative business processes.

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Visma is a leading provider of mission-critical business software for a more efficient and resilient society. By simplifying and automating the work of companies and organisations of all sizes, we improve people's everyday lives. With 14,000 employees, 1,135,000 private and public sector customers across the Nordics, Benelux, Central and Eastern Europe and Latin America, and net revenue of €1,741 million in 2020, we are committed to making tomorrow better than today. Visit us at visma.com.

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Aase Settevik

Aase Settevik

Press contact Director of Brand & Communication +47 920 49 559

Shaping the future of society through technology

Visma is a leading provider of mission-critical business software for a more efficient and resilient society. By simplifying and automating the work of companies and organisations of all sizes, we improve people's everyday lives. With 15,000 employees, 1,200,000 private and public sector customers across the Nordics, Benelux, Central and Eastern Europe and Latin America, and net revenue of € 2,081 million in 2021, we are committed to making tomorrow better than today. Visit us at visma.com.